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If you've been scratching your head, wondering, "How often should I upload on YouTube?", you're not alone. The question of YouTube video upload frequency is one that has puzzled many creators, both new and seasoned.
As a creator, you are seemingly always looking for ways to improve and optimize your YouTube channel and your content. So, let's dive into this topic and help you crack the code for the perfect upload schedule in 2024.
The Myth of the "Magic Number"
First things first, let's bust a myth: There is no one-size-fits-all answer to how often you should post on YouTube. Yep, you read that right. The ideal upload frequency varies from channel to channel and depends on a multitude of factors. So, if you've been searching for that elusive "magic number," it's time to shift your focus.
Find Out How Often to Post on YouTube
Know Your Audience
Understanding your audience is the cornerstone of any successful YouTube strategy. Are you running a gaming channel where viewers are eagerly waiting for your daily playthroughs? Or perhaps you're into animation, and your audience knows that quality takes time.
The key is to gauge what your viewers are expecting. Do they want rapid-fire videos, or are they okay with waiting a few weeks between uploads? Once you have a handle on this, you're already halfway there.
Analytics Are Your Best Friend
If you're not already diving into your YouTube analytics, start now! One crucial metric to look at is the 'views per unique viewer' stat. This gem will tell you if you're overwhelming your audience with too many uploads or if they're craving more. If the number is lower than your total views, it's a sign that you may need to rethink your upload frequency.
The Limitations of Notifications
YouTube has its limitations, and one of them is the number of notifications it sends out. You can only send three notifications per day. So, if you're thinking of uploading 10 videos a day, think again. You won't reach all your subscribers, and you risk annoying them with too many notifications.
Pro Tips for Finding Your Groove
Social Media Spying: Check when your audience is most active and try to match your upload schedule to that.
Experiment: Don't be afraid to add or cut back on one video per week. You'll find your groove through trial and error.
Batch Filming: If you can, set aside a day to film multiple videos. This will help you maintain a consistent upload schedule without burning out.
The Bottom Line
The key takeaway here is that there's no universal answer to "how often should I upload on YouTube." The goal is to find a steady, sustainable rhythm that works for you and your audience. Don't obsess over schedules you can't maintain. Focus on delivering quality content consistently, and you'll build momentum over time.
A tool like VidIQ can help you see when your audience is on YouTube and when you should be posting. Download this essential tool here!
Creator Essentials can manage your channel and ensure videos are uploaded at the perfect times. Contact me to get started!
Written by Rob Miller
Founder, Creator Essentials
Rob has been on YouTube since 2016 and has worked on dozens of channels and websites, including his own, amassing hundreds of millions of views and hundreds of thousands of subscribers.
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